Introducing YHS Management Team

Alan Benfield Bush has created and launched YHS ~ Your Haircare System with an innovative new set of multi-purpose professional hair color enhancers, conditioners, shine therapies, styling and texturizing products. YHS Haircare has an exciting new management team.

 James Hobart

Mario Lopez Your Haircare System

James Hobart has an illustrious sixty-year career behind him, ten in the U.S. Military and fifty in the Professional Beauty Industry as an industry executive at every level. Starting out with two successful Redken Concept Salons and partner in the Graham Webb Academy, James was recruited to manage executive positions with numerous companies including Redken Labs, Matrix Essentials, Rusk Inc., Pureology and others, where he displayed leadership, mentoring, and coaching while helping build company foundations and success.

His insight and experience has helped many companies and individuals with their growth and development over the years. His books, Happiness Is Your Birthright, and Salon / Spa Retail – The Lost Revenue Stream, and his Blog:, support his philosophy on life and are practical sources to create positive change throughout one’s life.

James’s personal philosophy centers on keeping our proud industry exclusive to the many Hairstylists and Aestheticians who expect no less and to continue finding professional only applications that impact our industry. Today he is focused on building the story on the only manufacturer going direct to the salon/spa with a solid professional program, the iSuccess© Salon/Spa Program, which is voluntary and supports the position, “Keeping Professional products – Exclusive to the Professional Hairstylist / Aesthetician”




Alan Benfield Bush – Your Haircare System

Alan Benfield Bush

Internationally acclaimed, Bush is most famous for discovering and creating ‘The Method’ for the creation of all innovative hair designs. Vidal Sassoon was once quoted saying, “Alan, your teaching ability amazes me and many others! You have put the language to the craft.” In 1983, Bush established the Alan Benfield Bush Academy. As one of the most recognized hair icons in the professional salon industry; his primary focus remains to touch the lives and hearts of hair designers using his advanced techniques of The Method. Bush wants to help each hairdresser feel a sense of euphoria with empowerment by only selling exclusive professional haircare products through them.  

YHS Haircare

Your Haircare System

Pronounced like “Yes”; the YHS Haircare System is moving forward with the new times and with the newest special ingredients. Bush notes, “It really is now time for the salon industry to become as green as possible while meeting the needs of every salon professional and their valued clients. YHS is a registered vegan haircare system that is safe, organic and cruelty-free. This will be the only professional haircare system that will sell through the hairdresser.  This truly is a unique haircare system designed by hairdressers for hairdressers. We will keep YHS as an exclusive professional salon product with guaranteed zero diversion to any and all retail sales outlets.” The YHS Haircare system can be easily mixed to add extra versatility. With exclusive online ordering, available to licensed professionals and the opportunity for maximized profitability, you will be empowered to enrich yourself and to maximize your creative work. 

Your Haircare System will be sold directly to salons and licensed salon hair designers, allowing you to have exclusively protected professional products. For more information about YHS Haircare, contact  James Hobart at or Alan Benfield Bush at or visit